Yahoo is a technology brand that everyone of us are aware of and in one or other ways associated to it during a certain time in our life. However, it seems as the company has not been able keep well adapted to the ever speedily changing business of internet as it was sold to the US mobile network company Verizon for just $4.83 billion dollars while it was once valued around $125 billion dollars.
“Yahoo is a company that has changed the world, and will continue to do so through this combination with Verizon and AOL.” said the CEO of Yahoo, Marrisa Mayer about the deal. She also wrote in her email to the employees that ‘I love Yahoo’ and “I believe in all of you. It’s important to me to see Yahoo into its next chapter.” hinting that she will continue to lead company following the deal.
Though the price tag is well below $44 billion dollars Microsoft offered in 2008 while at the same time it reported a loss of $440 million dollars last week in its second quarter, they said the board had made “great progress on strategic alternatives”.
This deal is though a very sad news for Yahoo and its fans as it will obviously disappear gradually, Verizon however achieved an edge to compete with the giants like the Facebook and Google which are leading in the industry. The Verizon is said to be planning to combined Yahoo with AOL which the firm bought last year for its mobile advertising algorithms.
Since the deal includes Yahoo’s core business which has around a billion active user monthly, the Verizon can actually make a lucrative business through the trend personalized mobile ads which the Facebook and Google have been faring very well over the time.
Though the complete deal is proposed to be completed by early 2017, we hope that Yahoo do not disappear completely as it is brand which we remember very fondly for its association with our lives during the dot.com boom.